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Message: [QUOTE="Grad1990, post: 3311885, member: 7865"] My experience tells me that big institutions have already hired high powered professionals and will spend hundreds of millions on attorneys and lobbyists just on learning how to lawfully exploit the new likeness rule. You show me a major institution who fails to develop and exploit this new avenue to advantage their brand and Ill show you an institution which will eventually have major changes in leadership as well as fall behind in the competition for the best talent. You have admitted (I bolded what I thought was key in your response) that players might benefit. [B]There would be no purpose to the law if this wasn't the case!!!! [/B] Left to their own devices and methods, markets are incredibly efficient at exploiting newly found freedoms in ways that at the moment you and I can't imagine. No one could possibly believe that the States home to the SEC will stand by while California passes legislation that advantages their Universities. Not gonna happen!!! I stand by my original comment that Pandora's box has been opened. Now the more philosophical; historically societies and institutions all succeed or fail based on their ability to provide the most freedom possible to the most affected members that are captured under their umbrellas. In this case that would be the students. Although the NCAA would claim otherwise, in my humble opinion its purpose is to protect institutions, not the kids. That's why I was intrigued by the highly prescient caption of your forum; [I][B]"Is this the beginning of the end...?".[/B][/I] With respect to compensating top student athletes, In my opinion it is. [/QUOTE]

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