Interview with Director of Creative Content, Men's Basketball

[ThabeetDown]

Stumbled upon this podcast interview with Tim Watson, who oversees all the content strategy for the Men's team. I know social media isn't for anyone, but rarely do we get an peek inside the curtain from a non-basketball player/coach so I found it pretty interesting. Talks a good deal about the overall brand strategy (and the impact of the back-to-back natties), how he interacts with the staff/players, the business aspect of NIL/sponsored posts. And, yes, he does browse The Boneyard...(hi Tim!)