Guys - I'm not someone that has argued that adding Rutgers to the Big Ten would automatically get the BTN onto all NYC area households. In fact, I've written many times about my skepticism of that occurring. (Maryland is a different story - they have enough of a critical mass in the DC area where there's a good argument that the BTN will get carriage there.) Actual people watching a network *do* matter because you can't get basic carriage in the first place without a critical mass of people wanting/demanding that channel and are willing to switch providers over it. (To be sure, sports networks have disproportionate leverage on that front because people that want to watch certain sporting events are much more willing to switch providers compared to viewers of other types of TV shows.)
However, it's important to note that the Big Ten is NOT basing its success in the NYC market on Rutgers as a single entity. That's a grave mistake that a lot of people here are assuming. The entire theory for the Big Ten is that Rutgers is a local conduit to bring together the Penn State, Michigan, Ohio State and other Big Ten fans in that market to turn it into a Big Ten region. Contrary to popular belief, Delany isn't *that* stupid (considering how many billions that he has made for the conference up to this point, even compared to the vaunted SEC that has been much better on the football field). He knows Rutgers' limitations and the point is that this expansion really isn't about Rutgers - it's about consolidating the aggregate presence of Big Ten alums and fans at a macro level in the NYC market. At the same time, the BTN doesn't need $1-plus per subscriber in the NYC market to make Rutgers work - they can make a lot of money at a much lower threshold.
Now, I'll reiterate again that I'm not saying that this will work. Frankly, the TV ratings for college sports in the Northeast compared to the rest of the country (even for basketball, so it's not just a football issue) indicate that even if you were to have a conference with Notre Dame, Penn State, Michigan, Ohio State, Rutgers, Syracuse and UConn all together, you'd still be hardpressed to gain traction in the NYC area because it's such a dispersed college sports market. So, I understand the theory that the Big Ten is using here, but there's no might not be any expansion combo of schools (whether you're talking about Rutgers, UConn, Syracuse, Notre Dame, etc.) that makes NYC into slam dunk (whereas there's a lot of confidence that this will work in DC with just Maryland). That's either good for UConn (i.e. the Big Ten will realize that they need UConn on top of Rutgers to gain further traction in the NYC area) or bad for UConn (i.e. the Big Ten won't see any realistic path to further NYC success and end up concentrating on more western and southern expansion) depending on how you look at it.