If this was true NIL, then think it's a win for everyone. The player gets paid, the school gets to keep the player, and the company gets a spokesperson. But in most cases this is just pay-to-play from wealthy alums. The schools and athletic departments must feel conflicted. $2mm from alums is $2mm taken away from the school for the endowment, athletic facilities, buildings, etc. At schools with muti-billion dollar endowments, this may not be a big deal, I'd think it's an issue at many schools (including UConn). Schools are going to have to do a cost-benefit analysis on chasing big time sports.