What are the variables that affect how games are experienced? Broadcasters are in business to make money. NCAA is focused on money, too. And now, the NIL sponsors want the players they have contracts with to be as visible as possible... for the sake of money. Gambling consolidators are in it for, well... the money. For the players, for the majority of players in college basketball, they play and receive scholarships, but in this case it's piddling compared with the corporate interests regarding... money.
With so much money involved, refs should get paid A LOT! That would bring the very best to the surface. They should receive training like cops do in those simulated experiences where they have to make snap decisions and get graded on their choices.
When MLB decided to move the All-Star Game out of Atlanta, I stopped watching MLB. The first weekend of March Madness is fun. Second, mostly. Final Four... might give that up.