The positive aspect of the big networks having the broadcast rights to WCBB is that up until a few years ago no one cared enough about the women's game to add them to the general 'rights' that were being sold by the conferences. The only folks that cared enough were independents like CPTV and then SNY. Next on board were the conference networks that started to pop up. That changed with the latest round of broadcast contracts with confrences, and ESPN signed a contract with the AAC that included the WCBB rights but had no interest in producing more than a few Uconn conference games and signed an agreement with SNY to produce the rest as long as they got to stream the broadcast feeds. Same is happening next year with Fox and the BE.
ACC, B1G, B12, SEC and Pac12 have their own sports networks that own the rights and some sell the streaming rights to national networks. The Pac12 network has locked up all of the access to WCBB and it hurts the national audience because it is either unavailable as broadcast/streaming or costs extra.