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Message: [QUOTE="UConnNick, post: 2725918, member: 1526"] They've been trying to be since the late 1980's when control of the NCAA was switched from the AD's to the presidents. The problem is they collectively suck at administration of athletics. Most of them are academics, not business people who've operated in the private sector. They're running a multi billion dollar business on the side while also trying to run a university. They're led around by their noses chasing the lure of big money. It's why conference realignment has been horrific in terms of the affect its had on the student-athletes. The presidents don't care because they don't make any decisions based on anything but grabbing more cash. The student-athletes are a means to an end. Way too much money has corrupted the whole system. [/QUOTE]