GMs for College WBB Programs. | The Boneyard

GMs for College WBB Programs.

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A change of head coaching duties seems to be emerging in women’s college basketball.

On November 2024, the U$C Trojans announced that they had hired Amy Boadhead as their GM for the wbb program. She had some rather extensive history of working with shoe companies. Her job duties included brand building, alumnae and donor outreach, dealing with players, NCAA compliance. A-major duty was stressed as NIL coordination

GMs had begun emerging prior to her hire for joint men’s and women’s basketball . Broadjhead was the first ( to my knowledge) to be hired as a dedicated wbb GM for a major ( P/5-ish)) program.

Since that hiring, Notre Dame and Mizzou have hired joint GMs for men’s and women’s programs. A number of P-5s including UNC, Arizona, Cal, Syracuse, Penn State, and Washington, have hired, or are hiring, GMs for their wbb programs. All have cited NIL as a major duty of the position.

Last week, U$C announced that they have hired a new GM, to take Broadhead’s place. No explanation given. The important thing is, the Troggans pear to be committed to the position and others are following their lead.

If anybody’s favorite school has made announcements regarding hiring a dedicated wbb GM, please post here so we can track whether this is a trend or series of anomalies.
 
A change of head coaching duties seems to be emerging in women’s college basketball.

On November 2024, the U$C Trojans announced that they had hired Amy Boadhead as their GM for the wbb program. She had some rather extensive history of working with shoe companies. Her job duties included brand building, alumnae and donor outreach, dealing with players, NCAA compliance. A-major duty was stressed as NIL coordination

GMs had begun emerging prior to her hire for joint men’s and women’s basketball . Broadjhead was the first ( to my knowledge) to be hired as a dedicated wbb GM for a major ( P/5-ish)) program.

Since that hiring, Notre Dame and Mizzou have hired joint GMs for men’s and women’s programs. A number of P-5s including UNC, Arizona, Cal, Syracuse, Penn State, and Washington, have hired, or are hiring, GMs for their wbb programs. All have cited NIL as a major duty of the position.

Last week, U$C announced that they have hired a new GM, to take Broadhead’s place. No explanation given. The important thing is, the Troggans pear to be committed to the position and others are following their lead.

If anybody’s favorite school has made announcements regarding hiring a dedicated wbb GM, please post here so we can track whether this is a trend or series of anomalies.
My question is why are they called GMs? Their job duties don't involve the talent assessment and team building duties that are an integral part of professional GM duties. Coaches (including asst) are still doing that part, so I think the GM title should have a different name for college.
 
My question is why are they called GMs? Their job duties don't involve the talent assessment and team building duties that are an integral part of professional GM duties. Coaches (including asst) are still doing that part, so I think the GM title should have a different name for college.
That’s what the schools are using. Maybe it’s an attempt to separate the GM so that compliance penalties fall on the GM instead of the coach. Whoo knows? I don’t.
 
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Direct payments to players might require individual "personal services agreements" and that means a legal staff. At public colleges that means all sorts of procedural requirements. I imagine that no one in the AD's office is trained to do that and I doubt anyone there wanted that job.
 

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