Rocky,
As I was watching the Geno project and he was addressing the team my first though was I have heard those same sentiments expressed before, same message- attack not defend. It was General Patton addressing his troops in England circa 1944.
Here are the two quotes side by side.
Patton: "I don't want to get any messages saying, "I am holding my position." We are not holding a [curse word] thing. Let the Germans do that. We are advancing constantly and we are not interested in holding onto anything, except the enemy's {offensive word}. We are going to twist his {offensive word} and kick the living [curse word] out of him all of the time. Our basic plan of operation is to advance and to keep on advancing regardless of whether we have to go over, under, or through the enemy. We are going to go through him like {offensive word} through a goose; like [Curse word] through a tin horn!"
Geno: "We're not defending our championship. We're not defending anything, no matter what the media and everyone else thinks. We won that trophy last year and put it in our trophy case. We're not losing that trophy. Nobody's taking that away from us. It'll be there. What we're doing, is attacking this year. We're attacking everyone we play on our schedule, because we're trying to win "another" trophy to put in our trophy case. "