The On3 NIL Valuation, Post Value and the NIL 100 set the standard market value for student-athletes and their NIL deals.
www.on3.com
First and foremost, I'd like to state I'm all about players getting paid. Long overdue in my opinion. I certainly understand it could damage what we've loved about college sports. College sports needs to adapt.
That said, I'm a bit speechless after reading the description of the "On3 NIL Valuation". From the link above.
"The NIL valuation is comprised of a number of dynamic data points that focus on two primary factors – an athlete’s social media presence and their level of athletic performance"
Ok.. this is a bit creepy, but I'm down. Moderately speechless, but ok. The On3 NIL Valuation goes on to say the following.
"On3’s NIL platform provides guidance for what athletes should charge per post for each of their respective social media platforms. Per Post Value is determined by several key factors and is heavily influenced by the athlete’s overall NIL Valuation. Per Post Value was developed to apply a baseline for a single social marketing post for each respective social media platform"
I need help here. I have dumb questions. This is all new to me. What is meant by "charge per post". Who's being charged? What is meant by "post"? Are the athletes getting paid each time someone posts a highlight or picture of them? Is the On4 NIL Valuation a guide for how much athletes should charge for usage of their image on Social Media? Is the On3 NIL Valuation a proprietary thing just made up by On3? Or is this some sort or standardized number developed with the cooperation of other talent evaluation services.
I'm normally late to the party on NCAA rule changes, but I have not seen anything like this talked about before. Maybe I missed it all. That is totally possible.