It is pretty simple if you understand the process. Three or four players are made available, they trickle into the media room. First player comes in, everyone crowds around him with recorders, a few questions are asked. Next player comes in, everyone sees him come through, runs over to him, a bunch of questions are asked. Etc. they go with the best storyline.
Maybe a coach mentions that Amida is much better with his midrange shot, the horde ask Amida a few questions based on that, and boom, everyone uses the same quotes and the story pretty much writes itself. The beat writers dont care if their stories are similar. There is a bit of a different process if you are writing a big feature, or want to write something exclusive. You can request time with a specific player or coach for an important feature so others dont scoop your story.