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Message: [QUOTE="ScottVib, post: 5037710, member: 694"] Ok. But the outside of the box idea is predicated on finding a media partner who says man the UConn and Big East basketball brand is so valuable that we need to pay UConn 8-10 times more than the current market rate for their football content ($500k/annually) ostensibly as an infomercial for Big East and UConn basketball… using the lure of UConn fans subscribing to watch the football games (on a platform you note the fans will likely subscribe to anyways for the basketball product). Where is the marketing value for the media partner? You’re advertising the product to customers you likely already have with the hope of turning a few Duke or Rice into subscribers/fans of Big East basketball. It’s a scenario where it’s a win for UConn, neutral for the Big East… but objectively it’s hard to find 4-5 million work of value for Big East/UConn advertising through UConn football games for the media partner. They get content that was already available to them (and still is for future years) at a massive mark-up over the expected market price. It makes it hard to find the win for the media partner whose contribution is a substantial overpay for content in exchange for marketing. [/QUOTE]