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Message: [QUOTE="UConnJim, post: 5027988, member: 1559"] The ACC is different from the SEC and Big 10 when it comes to college basketball as the Duke/UNC basketball matchups (2x per year) are the biggest draws in the college basketball regular season. The 2 meetings had a total of 5.5 million viewers. (Compared to the 5.07 million that watched the FSU/Florida football game.) And, throw in the ACC basketball tournament which has 14 games with 11 on ESPN. Remember, the SEC and Big 10 football ratings blow away the ACC but the ACC has better basketball ratings than the SEC. I have seen the 30% number tossed out for the ACC (20% for SEC and Big 10) in the past in analysis that looked at total ACC basketball vs ACC football ratings. Remember, the ACC has an incentive to say they are a top football conference to show they belong with the SEC and Big 10, but, in reality, they are the top watched college basketball conference and the 3rd or 4th most watched football conference. (Texas and Oklahoma leaving the Big 12 clouds the issue.) We are talking about just the media revenues not the conference revenues as the total conference revenues are probably 80% football/20% basketball due to the CFP, but that is skewed by how you allocate the ACCN revenues (3 months of football vs 5 months of basketball). [/QUOTE]