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Rutgers and Maryland will join the Big Ten next year, and Guenther was deeply engaged in that unexpected development.
“We ran out of options,” he said. “That was not what we started to do. Jim had challenged me to come up with ways to increase the conference value, and I worked with the Pac-12 to put a collaboration together whereby we would play a 12-game series with them in football, staggered over the first three weeks of the season.
We’d then be able to capture all three time zones, thus increasing our TV dollars. Unfortunately, right at the end, the Pac-12 pulled the plug because some institutions had contracts they couldn’t break.
“The challenge then was how do we increase our revenue? I looked at the population base going east. Once we take the Big Ten brand into New York, with that population and the good high school programs ... give this 10 years and we’ll see.
“This is so different from what we thought we were looking at. But I like our strategy. There were some other ACC schools that showed interest, but that didn’t work out.”
http://www.news-gazette.com/sports/...6/loren-tate-guenther-gone-not-forgotten.html
“We ran out of options,” he said. “That was not what we started to do. Jim had challenged me to come up with ways to increase the conference value, and I worked with the Pac-12 to put a collaboration together whereby we would play a 12-game series with them in football, staggered over the first three weeks of the season.
We’d then be able to capture all three time zones, thus increasing our TV dollars. Unfortunately, right at the end, the Pac-12 pulled the plug because some institutions had contracts they couldn’t break.
“The challenge then was how do we increase our revenue? I looked at the population base going east. Once we take the Big Ten brand into New York, with that population and the good high school programs ... give this 10 years and we’ll see.
“This is so different from what we thought we were looking at. But I like our strategy. There were some other ACC schools that showed interest, but that didn’t work out.”
http://www.news-gazette.com/sports/...6/loren-tate-guenther-gone-not-forgotten.html