For those who hate the new logo | The Boneyard

For those who hate the new logo

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We've heard the criticism. So for argument's sake, what would you like to see happen?

Should Nike modify it to make it "toupee-free" like Penfield's design? Or should they roll out a whole different logo concept (they must have other versions on the cutting room floor) and see what the public says then?

Or should UConn just go back to the familiar happy, all-white, furry, tongue-wagging Jonathan logo? And if so, do they keep all the secondary logos for their sports teams (block "C" for football, interlocking "UC" for men's hoops, ugly-@ss "C" interlocked with a basketball for women's hoops, etc.)? This rebranding was supposed to be about synchronizing the logo, fonts, & colors for all UConn athletic teams for marketing purposes. So, with enough public backlash, if they were to dump the new one, where should they go from here?
 

SJ

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I think they should make it all white and widen the distance between the ears a little bit. Also, I don't understand why, in an effort to create "cohesiveness," there is less now than before! The baseball program will continue to be using the "hook C," which makes me question why the other sports are not able to keep their unique lettering. I personally like the interlocking UC and never felt that the different lettering took away from cohesiveness. People knew it was UConn regardless. Didn't someone WEAR the football C in a huge performance? CeLo Green with Madonna. We are nationally recognized and I think all of this is one big mistake.
 

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Suggestion: keep new logo (only because you will look dumb canceling it now) but change the ears and make it white, have UCONN block lettering on uniforms and AD communications, use unique program lettering on stationery, communications, etc. from a specific program, and continue to sell merchandise with different lettering.
 

CL82

NCAA Men’s Basketball National Champions - Again!
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Go through with the new logo and let it evolve into a white dog if there is continued blow back. I doubt there will be enough though, it's fine.
 

CTBasketball

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Take the old logo, angle the eyebrows a little, and give him some teeth shown in a snarling fashion. Done.
 
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Should Nike modify it to make it "toupee-free" like Penfield's design? Or should they roll out a whole different logo concept (they must have other versions on the cutting room floor) and see what the public says then?

Do you really think there's a logo out there that nobody is going to complain about?
 
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Leave it. The current one has panache.

or, how about my favorite,: fangs bared, foaming at the mouth, and a leg lifted over the NCAA emblem.
 
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We were unique when we were a white husky. We are no longer unique. Who thought this was a good idea? I love the old husky do not hate the new one, but hate that it is not white. When you wore the old logo everyone knew you were a UCONN fan, now they may be confused. Washington? Connecticut? ....
 

CAHUSKY

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We were unique when we were a white husky. We are no longer unique. ....
We haven't had a white husky as our logo since the 1970's. What made it "unique" is that UCONN's logo was a samoyed. We know have a husky which is a huge improvement.
 
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We were unique when we were a white husky. We are no longer unique. Who thought this was a good idea? I love the old husky do not hate the new one, but hate that it is not white. When you wore the old logo everyone knew you were a UCONN fan, now they may be confused. Washington? Connecticut? ....
Agree. I think this was the reason why my first reaction to the new logo was negative. Say what you want about our old logo, but that was unique and everybody knew it was a UConn husky. I dont hate the new logo, its actually starting to grow on me. Change happens and we have to deal with it.
 
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It's starting to grow on me, I like it now. :)

but after seeing those Northeastern Husky logos, I'm just glad it ain't that!
 
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My tip to everybody who doesn't or didn't like the logo initially--surround yourselves by it entirely. Make it your desktop background, your phone background, your avatar, everything. The more your expose yourself to it the more familiar you're going to get with it and you'll start to like it more. That's just how the brain works and it really worked for me

And to be honest, while it's inspiring to see everybody work so hard to come up with a better one and ways to tell the administration about it (because that reminds me how passionate we are as a fanbase), my gut tells me this is it and this is going to be it for a while. Might as well find a way to get used to it as much as you can now so come fall when the season starts you'll be loving it
 
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I like the logo...its nice to see a well-done new logo and its even better that it happened for UConn. I think the all white version is indeed better, but I think they did a great job.
 
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We were unique when we were a white husky. We are no longer unique. Who thought this was a good idea? I love the old husky do not hate the new one, but hate that it is not white. When you wore the old logo everyone knew you were a UCONN fan, now they may be confused. Washington? Connecticut? ....
Our 3 mens and 8 womens national titles make us unique, not some cartoon dog. I loved the old logo, but it is the product that makes the brand, not the brand that makes the product... too many people on here don't understand that.
 
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