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[QUOTE="kibblesnbits, post: 5050549, member: 97"]
If Disney thinks that I think they are misreading the market.  I think many fans love to watch the big matchups as long as they are served up to them in a convenient, low marginal cost manner.  In terms of interest and viewership, I'm an above average sports fan that certainly watches many big time games, but the minute that they tell me I have to subscribe to yet another service to see those games, I make a different calculation.  Sports leagues, in general, I think are over-estimating how important they are.  Even the NFL.  Leagues assume that no matter where they put games fans like me will find a way to watch.  That's true for the very wealthy or most hardcore, but I think many of us are starting to realize that if I don't see that Thursday night matchup that requires taking out another subscription, life will go on.  I'm already tired, and its only just beginning, of constantly playing "where's the game"?  The "we'll divide our media rights among 3 purchasers, each of whom will place games on at least 2 or 3 different vehicles" rights optimization strategy may backfire as fans like me pull back and focus our money on teams of direct interest.
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