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Message: [QUOTE="billybud, post: 5050244, member: 3850"] Things swirl a little differently now than they did in realignments of a decade ago. Disney is going hard to the direct to consumer model. They are very interested in minimizing their exposure to the constant haggling with bundled carriers. Although we still talk on about "markets", Disney and ESPN may be much more concerned with brand than market right now. Fox and B1g on the other hand are still more invested in the older model and markets do matter more to them. Disney, in a direct to consumer model, knows people want to watch the marquee matches and big brands and will pay top dollar to watch them live. It is the only content that they will do that for in todays market. [/QUOTE]