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Message: [QUOTE="UCFan1513, post: 4504725, member: 5603"] Right I’m talking about the ROI of the investment made by the alum given the hypothetical increase in profitability for the AD (quantifiably ticket sales, non-quantifiably public perception of having a better team). That math ain’t mathing. That being said if you have that much money to throw around you probably don’t care if your “investment” pays off in dollars and cents to the AD - to you the payback is clout and soft power. I don’t know the tax implications of this to the donor, but maybe it can be treated as a donation and form of tax evasion for the ultra rich? [/QUOTE]