In a world where conferences and schools are making deals with private equity, paying hundreds of millions of dollars in buyouts, and killing rivalries, you think that the reason they refuse to treat athletes and employees is out of the goodness of their heart? C'mon man. This shouldn't be so difficult for you to understand.
If the schools really cared about college sports, they would go to Congress and say, "Give us an anti trust exemption and in exchange we will give 10% of all our media revenue to fund Olympic sports".