If the AD won deserved kudos, it was for building up Louisville's facilities, support and financial stability over time. If he got any for last-minute salesmanship, it was from lazy reporters acting like conferences make decisions like these as if they are buying a car.
Our narrative fight was lost pre-Manuel. Any chips we should have earned from the Fiesta Bowl bid got sent down the crapper with Edsall taking the first life raft out, the public fight with Burton, not winning the pr battles regarding our ticket sales at the Fiesta, hiring PP, etc. Now we're commonly viewed as a small-time program which had no business being there. The narrative should have been - and might still be now - that the same school that constructed national powers in both men's and women's hoops out of nothing, had done it again and had gone to a big time bowl game in record time after only seven years at that level. Instead the story became EVERYTHING but that - and all about how we mismanaged everything, didn't belong there, and were Exhibit A about what's wrong the system.
Then throw in a hoops team on probation with an interim coach, a new president and a new AD, and there was much more uncertainty at UConn than at any point since the Dream Season. Even if we wanted to do a kick-ass power point presentation in November of 2012, we were probably going to lose the battle at that time based on the current state of affairs. Our positives were media markets (Hartford/New Haven being largest market without a pro team - plus slight denting of NYC and Boston), academics, hoops tradition and a well-rounded athletic department - stuff the ACC already had ample evidence of. The football negative weighed us down too much.