In fairness to EMU, you have to question if the entire MAC should consider doing the same thing? Despite Northern Illinois making a BCS Bowl Game in the last 5 years, and multiple schools being ranked over that time, their media deal puts them hopelessly behind the major conferences from an economic standpoint. We are living in an age where OSU will potentially make 40-50 million a year from TV Deals while Ohio U makes 650K. With that in mind, both schools have facilities to maintain, coaches to pay, travel expenses, and 85 scholarships to award. Cost of attendance is not even a consideration for these schools.
Why not drop football back to FCS Levels, fund 65 Scholarships, and divert precious resources into sports like basketball and hockey where it is proven that smaller schools can compete? Is the prospect of playing a 6-6 B1G Team in Detroit so captivating to fans that they would never give it up? Even if the alternative is their schools being a part of an exciting playoff competing against size appropriate opponents for a title decided on the field? Eastern Michigan is a hell of a lot closer in program stature to Eastern Washington, than they are to The University of Michigan. I think the service academies should consider doing the same. Taking on major college football is a buy in that is too rich for many of the current schools' blood. Sad yes, but still reality.