I don't think there is any hidden code here. I think Mike wants us to fill PAWS ARF because more fans equals a crazy atmosphere that will benefit the home team and help them win games. Winning games is the ticket to this round of conference realignment.
That's how I read it at least.
Also, RE: Realignment Committee, I would be shocked and genuinely angry if one did not exist.
This guy donated 500k to the basketball practice facility and is one of UConn's top athletics boosters. If he says we need to fill the stadium and you don't want to go/still complain about AAC you need to figure it out.