Dishin & Swishin with WNBA President Laurel Richie | The Boneyard

Dishin & Swishin with WNBA President Laurel Richie

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President Richie took a break between games and events to talk a bit for the podcast about the league. Topics include:


- Is it important for her to be more visible to the fans and public?
- The role of the league in helping franchises grow attendance.
- The advancing of corporate sponsorships and the diversity being used to market the league.
- The problems and opportunities created by the Olympic Games and break.
- The role of the internet, Twitter, and WNBA.com in marketing the league
- The 2012 season and the 2013 draft, including her thoughts on the perception of “tanking”

A fast twenty minutes or so well worth listening too (in my humble opinion).

http://wp.me/pwd9L-5zt
 
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