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UConn Athletics
UConn Women's Basketball Forum
DiJonai Carrington top-3
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[QUOTE="Rb335, post: 3554513, member: 2685"] Here is how I look at it. She is one of the higher profile off season transfers choosing between three of the top four programs from last year. She has the ability to bring some media buzz and attention to her name during a pretty dull time of sports related news. Even with the new CBA, the WNBA does not pay players astronomical amounts of money. A big supplement to these players are both international play and sponsorship. In today's landscape, advertising can be very successful through social media platforms. I would encourage all of our Uconn players to grow their social media presence, as it has the possibility to yield better sponsorship. Look at KLS, who I adore, but realistically didn't accomplish anything in her rookie season. She has created a specific brand and aesthetic on her Instagram which has led to over 125k followers. You better believe that was an asset that Puma took into consideration when she signed. Her wearing and tagging a puma sweatshirt/shoes in a post immediately reaches an audience of 125k. Even though her play wasn't superb, she likely has a better contract than some players who had more of an on the court impact. Young people have successfully learned how to leverage social media to gain fame & financial success. I mean, a 15 year old CT resident is the most followed Tik Tok account with over 56 million followers. I doubt many people would call her a diva when they understand that her account is an asset worth A LOT. (Think $25k per post and amassing about $4M in wealth in less than a year.) At the end of the day, there are a lot of things that go into a decision. [/QUOTE]
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