Yes, but....
I didn't know what Deadspin is, and may still not, but any legitimate news source that does legit stories about women's basketball is in a position to educate more people about the sport and perhaps interest them in it. It doesn't have to be a story that enchants long-time UConn WCBB fans. In fact, it's almost guaranteed to not do so.
Let's face it : There are few stories about UConn players that haven't been explored once, twice, three times in the past. But the vast majority of sports fans know little about the sport or its players. They've heard of Taurasi but don't know how amazing her record is. It's just like UConn WCBB: the average sports fan knows the team is good. They may have heard the team is the best. And (new in the last five years) most know who Geno is, But these things have not move these folks to follow the sport, or even to take a casual interest in it.
If we want more people to take an interest in the sport (and I think we do) then encourage these stories by, yes, reading them. For many of these sites (unless things have changed in the last few years) every click counts. And a story that attracts lots of pairs of eyes will cause the site owner to order up more stories on the same subject. Which is the ;point, IMHO.