I think Hurley would much rather have all the animosity directed at him and not at any of his players. He's a grown man and he can take it, and we all know what his players think think and fell about him, so it motivates them as well. He has their back and they have his. It's kind of poking the bear or in this case the Alpha and not realizing the pack is circling you with their teeth bared. They'd be better off letting sleeping dogs lie (end of tired metaphor).
Hurley is far from the alpha when it comes to keeping his mouth shut. That's why his response was so impressive. Any coach or player who even acknowledges taunting will get nothing less in future games.
Well played, Dan Hurley.
Side note: To this day I feel sorry for Sparrowhawk, that poor bastard.