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Message: [QUOTE="huskymedic, post: 4314259, member: 549"] [MEDIA=twitter]1525181228948807682[/MEDIA] -> The collective is a unique name, image and likeness (NIL) opportunity for UConn athletes. At least one athlete from each men’s and women’s sports at UConn will get the chance to be a part of it. Student-athletes will submit their information such as age, grade, sport, position and interests on the website. After a student-athlete is picked, D’Amelio would be a personal mentor to them in helping athletes create their own personal brand and advising them on brand deals. <- -> Based on their interests, D’Amelio will match the student-athletes with companies with similar interests for brand deals. D’Amelio started his career in the sports-licensing business and is currently a partner with Mitchell & Ness.<- -> D’Amelio said he has been in constant contact with UConn about the idea, and the school has given him the blessing to make the collective. D’Amelio is making sure the collective is NCAA compliant throughout the entire process. “This isn’t about someone else’s money and diverting it to a student-athlete,” he said. “It’s about using the name and likeness to help generate revenue for them.” <- [/QUOTE]