Corrie Schantz Named Associate Athletic Director for Strategic Marketing and Fan Engagement | The Boneyard
.-.

Corrie Schantz Named Associate Athletic Director for Strategic Marketing and Fan Engagement

Joined
Aug 26, 2011
Messages
99,843
Reaction Score
397,094
UNIVERSITY OF CONNECTICUT - CollegeAD

Corrie Schantz Named Associate Athletic Director

>>Schantz will be responsible for developing and providing the overall direction of UConn's efforts to create an exciting fan experience at events and engage Husky supporters on a number of levels through marketing, promotion, branding and communication.

She will oversee both the marketing and video services areas of the Division of Athletics and be a member of the Senior Leadership Team.

Schantz joins UConn after serving as the Assistant Athletic Director-Marketing at the University of Texas. She led the marketing team at Texas and developed a number of mass communication plans targeting various members of the Longhorn community.

Schantz served as the Assistant Athletic Director-Marketing at the University of Minnesota from 2013-16 and had oversight of the marketing, new media, video board production and spirit squad units. Schantz was the department's daily liaison with Gopher Sports Properties and developed a student ticket sales campaign that saw a 118% growth in three seasons.

From 2011-13, Schantz was the Assistant Athletic Director-Marketing at Virginia Commonwealth University and oversaw the ticket office, graphic design and band and spirit squad units. Schantz developed a brand marketing campaign for VCU to capitalize on its run to the 2011 NCAA Men's Final Four. <<
 
Seems like an incredible talent. Certainly will have her work cut out for her.
 
Good hire and a definitive need. All designed to push ticket sales.
 

Online statistics

Members online
412
Guests online
8,781
Total visitors
9,193

Forum statistics

Threads
165,302
Messages
4,430,795
Members
10,276
Latest member
swede23


p
p
Top Bottom