This is a very well-produced but weird video. It looks like a production that happened when the Chamber of Commerce mated with the Sports Information Department. It also seems as though they are thinking that if they talk enough about how good they think Connecticut is -- great place to live, etc. -- it will make people feel better about the football program.
Anyway, when I was producing promotional videos, there used to be two rules: 1. Make sure a single video is about a single thing, so people can figure it out; and 2). Make sure people can figure it out. As pretty as this one is (and probably as expensive as it was to produce), it fails both tests, IMHO.