Connecticut, the ❤️ Of New England (Geno, Jim Mora, more) | The Boneyard

Connecticut, the ❤️ Of New England (Geno, Jim Mora, more)

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This is a very well-produced but weird video. It looks like a production that happened when the Chamber of Commerce mated with the Sports Information Department. It also seems as though they are thinking that if they talk enough about how good they think Connecticut is -- great place to live, etc. -- it will make people feel better about the football program.

Anyway, when I was producing promotional videos, there used to be two rules: 1. Make sure a single video is about a single thing, so people can figure it out; and 2). Make sure people can figure it out. As pretty as this one is (and probably as expensive as it was to produce), it fails both tests, IMHO.
 

sun

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It's one of a series of videos about ushering in the Jim Mora era of UConn football.
There's more videos about the Huskies revolution on their Twitter page.
They're trying to turn things around and to help get more fans invested in the team.

 
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Thank you. Good to know. Makes more sense now. Sure hope it works.
 

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