- Joined
- Aug 26, 2011
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Thank you for your interest in University of Connecticut basketball!I grew up 2,000 miles west of New England and never in a million years did I think I would attend the University of Connecticut for college. To my buddies growing up, the University of Connecticut sounded like a small cold regional school no different than a Vermont, Maine or New Hampshire out of a Thoreau Walden Pond book and to be honest, none of us was quite sure how to spell Connecticut either.
UConn though? That was cool basketball shorts, Khalid El-Amin, Final Fours, fast breaks and the reason I decided to take a visit to Storrs when I was picking a college.
Twenty years later, I’m a UConn grad, season-ticket holder and Connecticut resident. Everywhere I travel for work or vacation, I wear a UConn shirt or jacket and in places you would never expect it, someone often comes up to me and says something about how much they like UConn basketball and how cool it must have been to have gone to UConn. Still haven’t had a conversation about the University of Connecticut yet.
UConn is the brand. The brand matters.
In this case, really.