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Colorado State's big investment in athletics over the past decade produces mixed results.
>>CSU, though, still hasn’t been able to consistently win on the football field. And that, Graham said, was first and foremost in his efforts to raise the profile of the university’s athletic programs to match that of its academic programs.
“We’ve got to win at football, because that’s the flagship that projects the image of the university — that’s the front door,” Graham said. “That’s not to diminish our men’s basketball, women’s basketball or women’s volleyball programs — there are a lot of great things going on there. But if you’re not winning at football, your program’s always going to look like a second-class program or second-tier program.”<<
>>The Rams made a lot of progress in athletics from 2010-19. But they’re still not where they hoped they could be. They’re not in a Power 5 conference, where schools are receiving anywhere from $20 million to $50 million a year in television contracts and other media rights deals. They’re in the MW, where schools are earning $1 million a year on those deals with a reported new deal on the table that will pay CSU $3 million to $3.1 million a year.
“We’re still considered a mid-major and not a Power 5 university, and my end game was to get us either in the Pac-12 or the Big 12, that’s where I wanted us to go,” Graham said. “That hasn’t been accomplished, and I still think that must be the end game. “The business model doesn’t work. It just flat-out doesn’t work.”<<
>>CSU, though, still hasn’t been able to consistently win on the football field. And that, Graham said, was first and foremost in his efforts to raise the profile of the university’s athletic programs to match that of its academic programs.
“We’ve got to win at football, because that’s the flagship that projects the image of the university — that’s the front door,” Graham said. “That’s not to diminish our men’s basketball, women’s basketball or women’s volleyball programs — there are a lot of great things going on there. But if you’re not winning at football, your program’s always going to look like a second-class program or second-tier program.”<<
>>The Rams made a lot of progress in athletics from 2010-19. But they’re still not where they hoped they could be. They’re not in a Power 5 conference, where schools are receiving anywhere from $20 million to $50 million a year in television contracts and other media rights deals. They’re in the MW, where schools are earning $1 million a year on those deals with a reported new deal on the table that will pay CSU $3 million to $3.1 million a year.
“We’re still considered a mid-major and not a Power 5 university, and my end game was to get us either in the Pac-12 or the Big 12, that’s where I wanted us to go,” Graham said. “That hasn’t been accomplished, and I still think that must be the end game. “The business model doesn’t work. It just flat-out doesn’t work.”<<