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Apple TV's MLS gamble backfires: Record-low final viewership
Reporter John Ourand, a two-decade veteran of Sports Business Journal and the leading sports TV industry insider in the United States, suggests that Apple TV's MLS viewership for the 2024 final was as low as 65,000 viewers on MLS Season Pass. Ourand, who now writes for the sports industry...
worldsoccertalk.com
“Reporter John Ourand, a two-decade veteran of Sports Business Journal and the leading sports TV industry insider in the United States, suggests that Apple TV’s MLS viewership for the 2024 final was as low as 65,000 viewers on MLS Season Pass.”