"The previous lows for a title game on CBS were a 9.4 and 17.08 million for Baylor’s rout of Gonzaga two years ago. The past three title games rank among the four least-watched on record.
UConn has played in two of the five least-watched title games overall — its 2004 win over Georgia Tech ranks fifth (17.09M) — making it the only team with multiple games in the bottom five."
One day after the women's tournament finished with a record-high, ratings hit a record-low for the NCAA men's basketball tournament final.
www.sportsmediawatch.com
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