- Joined
- Mar 28, 2012
- Messages
- 405
- Reaction Score
- 458
The P5 absolutely believe that the entire rest of the NCAA is making money off of their backs for basketball. Remember that the NCAA Tournament isn't just distributing money to other Division I conferences - it literally pays for all of the NCAA for every sport at every level. The NCAA takes a HUGE cut off the top and, believe me, it irks the P5 leaders to no end that this occurs.
The problem with some of the money comparisons that I see is that they're relying upon total dollars (i.e. the CBS/Turner contract is worth $1 billion). As we have seen in college football, TOTAL dollars are irrelevant. What matters is the money SPLIT. The P5 taking 100% of significantly lower total amount for a P5-only basketball tournament could very easily exceed what they're currently taking back from the current NCAA Tournament contract (even if that total amount might be higher).
Here's the irony: if you're a UConn fan that wants to get into a P5 conference, you WANT this to happen. The biggest reason why exponentially much more emphasis is placed upon football instead of basketball in conference realignment (even with the advent of conference networks where they need programming) is that the P5 effectively have 100% control over football, but give up everything to the NCAA for basketball. If the P5 get to take home the same type of 80-90% share of basketball revenue in the manner that they get for football, then a school like UConn becomes much more valuable in the marketplace.
Now, the thing is that inertia is still strong in college sports. The P5 leaders aren't completely blind - they can hammer through changes in college football because the general public really attaches little value to Cinderella in that sport. G5 fans might care about access in football, but Joe Blow Sports Fan would be perfectly happy with an Alabama/Florida/Ohio State/Michigan/Texas/USC/Notre Dame/etc. rotation in the national championship every year. Basketball is a little bit of a different animal in that actually destroying a very popular event (the NCAA Tournament) is something that most P5 leaders understand is untenable (even if they REALLY think that the money distribution should match that of football).
To be sure, though, the Dukes, UNCs and Kentuckys of the world still drive much of the money in basketball. Make no mistake that the "Goliaths" are making the revenue as opposed to the "Davids". Even though people have a lot of interest in "David vs. Goliath" in the first round, they actually love "Goliath vs. Goliath" matchups in the later rounds and Final Four (as ratings show the interest in Cinderellas generally go down past the first round). "David vs. David" matchups, on the other hand, are worthless for TV (and that's where the P5 have leverage if they ultimately want changes for basketball).
The problem with some of the money comparisons that I see is that they're relying upon total dollars (i.e. the CBS/Turner contract is worth $1 billion). As we have seen in college football, TOTAL dollars are irrelevant. What matters is the money SPLIT. The P5 taking 100% of significantly lower total amount for a P5-only basketball tournament could very easily exceed what they're currently taking back from the current NCAA Tournament contract (even if that total amount might be higher).
Here's the irony: if you're a UConn fan that wants to get into a P5 conference, you WANT this to happen. The biggest reason why exponentially much more emphasis is placed upon football instead of basketball in conference realignment (even with the advent of conference networks where they need programming) is that the P5 effectively have 100% control over football, but give up everything to the NCAA for basketball. If the P5 get to take home the same type of 80-90% share of basketball revenue in the manner that they get for football, then a school like UConn becomes much more valuable in the marketplace.
Now, the thing is that inertia is still strong in college sports. The P5 leaders aren't completely blind - they can hammer through changes in college football because the general public really attaches little value to Cinderella in that sport. G5 fans might care about access in football, but Joe Blow Sports Fan would be perfectly happy with an Alabama/Florida/Ohio State/Michigan/Texas/USC/Notre Dame/etc. rotation in the national championship every year. Basketball is a little bit of a different animal in that actually destroying a very popular event (the NCAA Tournament) is something that most P5 leaders understand is untenable (even if they REALLY think that the money distribution should match that of football).
To be sure, though, the Dukes, UNCs and Kentuckys of the world still drive much of the money in basketball. Make no mistake that the "Goliaths" are making the revenue as opposed to the "Davids". Even though people have a lot of interest in "David vs. Goliath" in the first round, they actually love "Goliath vs. Goliath" matchups in the later rounds and Final Four (as ratings show the interest in Cinderellas generally go down past the first round). "David vs. David" matchups, on the other hand, are worthless for TV (and that's where the P5 have leverage if they ultimately want changes for basketball).
