Blast from the past

[RS9999X]

4 months ago ......

NYT 8/2/2011

The Big East is poised to cash in.

The league’s annual $37.5 million television haul could easily increase to more than $200 million annually. The market has never been hotter for live sports programming, which Big East Commissioner John Marinatto called “DVR proof.”

The Big East recently turned down a deal similar to the $155 million that the Atlantic Coast Conference signed last year, a move that looks shrewd in the wake of the Pac-12 deal that could average as much as $250 million a year. The Pac-12 struck a deal with ESPN and Fox for the most desirable games and still had enough remaining — inventory in TV parlance — to create seven networks.

“I think it reset the marketplace,” Marinatto said. “It established a whole new yardstick to measure value. It certainly blew away the old concept we used to follow that exclusivity drives value.”

And that was why Marinatto couldn’t stop smiling.

 

[Fishy]

In fairness to Marinatto, he wanted to sign the deal.

 

[Waquoit]

And didn't they guy who "knocked the pen out of his hand" take his team to the ACC?

 

[ctchamps]

And didn't they guy who "knocked the pen out of his hand" take his team to the ACC?

Pitt was one of the three. Who were the other two? Was ND one of them?

 

[MattMang23]

Probably Syracuse and West Virginia.

 

[Uptop]

Here you go:

Steve Politi/Star-Ledger Columnist

“Rutgers is counting on the revenue to lessen its staggering reliance of university subsidies — nearly $27 million last year alone — to balance its athletics budget. There is a reason athletic director Tim Pernetti, who has a strong background in TV, practically knocked the pen out of Marinatto’s hand when he tried to extend the league’s deal with ESPN.”