If we did that, why in the heck would colleges sponsor pro teams? Let Gatorade or somebody do that. Seriously. That is the problem with the pay the players model. It creates what is effectively a minor league. Even if things like class attendance and grades are marginal now, they become totally irrelevant in that model. When you pay your point guard for playing point guard why would you or he care about whether he attends introduction to Shakespeare? So Cincinnati wants a minor league basketball or football team, they can try and land one. No reason for UC to pay for it. If the problem is coaches are over paid, then stop signing them to crazy contracts. The idea of paying players isn’t a solution to paying too much for your head basketball coach.