Memo to the Big 12 Conference: The Case for UConn as Your Final, Transformative Acquisition
Subject: Why the University of Connecticut is the Single Greatest Uncornered Asset in College Athletics, and Why Hesitation is Strategic Malpractice
The modern Big 12 has executed a savvy, survival-driven strategy, pivoting from a football-centric identity to embrace basketball strength and new media markets. You've added the "Four Corners" schools and cemented your status as the nation's premier basketball conference. However, there remains one final, glaring hole in your portfolio—and it is not another football project. The conference that should be pounding on UConn's door is yours. Here is the irrefutable argument.
1. The Basketball Crown: An Unmatched Kingdom You Do Not Rule
The Big 12 markets itself as "the deepest and best basketball conference in America." This is true. But you lack the crown jewel, the program that transcends the sport and commands casual national attention. UConn provides not one, but two transcendent crowns.
· Men's Basketball: UConn is the reigning, back-to-back national champion, executing the most dominant NCAA tournament run in modern history in 2024. They have 6 titles since 1999, a blue-blood resume forged in the 21st century. Adding UConn doesn't just add a good team; it adds the current standard-bearer of the sport, instantly elevating the conference's prestige in the sport you are now staking your brand upon.
· Women's Basketball: This is not an addition; it is an annexation of a sovereign nation. Geno Auriemma's program is women's college basketball for a national audience. Their 11 titles are a dynasty without peer. The Big 12 has strong women's programs, but adding UConn would instantly make your conference the undisputed epicenter of the women's game, commanding unparalleled media attention and recruiting appeal.
Together, you would secure the "Basketball Conference" title for a generation. No other conference could claim ownership of both the reigning men's and women's kings.
2. The Director's Cup Revelation: You're Not Just Getting a School, You're Acquiring an Entire Top-10 Athletic Department
The Big 12's expansion has focused on athletic potential. UConn is not potential; it is proven, elite performance. As the 2023-24 LEARFIELD Directors' Cup standings prove:
· UConn finished 10th nationally.
· UConn finished ahead of every current Big 12 member except Texas (who is leaving).
· UConn finished ahead of Michigan, Ohio State, USC, and Clemson.
This means by adding UConn, you are not adding a "basketball school with other sports." You are incorporating a Top-10 all-sports powerhouse that will immediately compete for and win championships in soccer, field hockey, cross country, and baseball. This dramatically improves the conference's overall NCAA tournament unit generation, championship visibility, and prestige far beyond the revenue sports.
3. The Media Market & Geography: A Calculated Bridge to the Future
The argument against UConn has always been football and the Northeast corridor. This is a failure of imagination.
· The New York/New England Bridgehead: The Big 12 is now a national conference from Orlando to Phoenix, Cincinnati to Salt Lake City. UConn provides a legitimate, passionate flagship anchor in the country's largest media corridor. Yes, it's not a traditional football market, but it is a massive market of displaced alumni and college sports fans currently underserved. You gain the NYC ESPN footprint and lock down New England.
· Football is a Fixer-Upper with Upside: UConn football is currently an independent. In the Big 12, it immediately gains stability, a compelling conference schedule, and the resources to rebuild. The ceiling is higher than any other available G5 program. You are not buying today's football product; you are investing in its potential within your stable ecosystem, while its other assets pay immediate dividends.
4. The Existential Counter-Argument: If Not You, Then Who? And What Then?
The Big Ten and SEC are not calling UConn. The ACC might, but their own stability is shaky. You have a narrow window of opportunity to secure an asset that could define your conference's next era.
· If the ACC adds UConn, they instantly reclaim the basketball narrative, secure the Northeast, and potentially stabilize themselves. The Big 12 becomes the second-best basketball conference overnight.
· If you add UConn, you deliver a knockout blow to the ACC's prestige, become the undisputed home of college basketball, and add a culturally aligned, public flagship university with a fanbase hungry for a stable power conference home.
Conclusion: The Strategic Imperative
Big 12, you have successfully navigated realignment by being bold and rejecting old paradigms. Continuing that strategy requires one final, paradigm-shattering move.
UConn is not a charity case. It is a blue-chip athletic conglomerate trading at a discount because its football stock is undervalued. You are not doing them a favor; they are doing you the favor by offering:
1. The ultimate validation of your "Basketball Supreme" branding.
2. An instant, massive upgrade to your conference's overall academic and athletic prestige.
3. A direct pipeline into the nation's #1 media market.
4. A proven championship culture across more sports than any other available candidate.
The move is not without football risk, but the rewards in every other metric—branding, basketball dominance, national championships, media relevance—are not just calculable; they are guaranteed and immediate.
Stop waiting. The asset that completes your conference's transformation is in Storrs. Go get it.