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Message: [QUOTE="Chin Diesel, post: 3213314, member: 34"] No, no, no. Made some keen observations over 4th of July weekend at some beaches and hangouts. Temps were raging, heat index of 105-110. All these bearded bros with holes in their ears who Mon-Thurs hang out on the iron wrought tables on a sidewalk sipping their IPA with their dog and Tinder dates were on the beach sucking down Mich Ultras. It was ridiculous. I was borderline looking for cameras to see if I was in a commercial being filmed. I had my trusty beach beer of Sam '76 in cans. But, even the most emasculated males (and there were more than a few) at least had a beer. Truly? Bubly? White Claw? Any of them hard seltzers? No dude was sucking on one of them. I did see Dave is now sponsored by Truly so I get the plug, but what a god awful mash up of sponsorship to product being pimped. [/QUOTE]