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- Aug 27, 2011
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I don't think them moving it to ESPN is a sign that ratings are dropping and ABC has no interest in hosting it in a primetime spot, but more that they can move it to ESPN and not really miss out on any viewers.I actually did some research on this subject for something else. It is sort of hard to get real firm numbers on how many households have cable/satelite/U-verse-FIOS tv, but estimates range from a low of about 76% to a high of 90%. Providers can tell you how many connections they have but they don't or won't differenciate between say a busness connection (a bar or club for examble) and a home. this is esepecially true for the satelite providers...cable providers have better data. In any case, most analysts seem to put the number in the 85-88% range.
The fact that ESPN felt comfortable moving the supposed biggest game of the year in college football to a platform that isn't available to 10-15% of households, to me suggests that in fact college football is losing market share big time, and not just this year. The Auburn Oregon game dropped 11% from the previous season but at 15.29 it positively swamped this year's edition.
This also speaks to how ridiculous the scheduling of this game is. Why in the world they would put this on the Monday after an NFL playoff weekend is beyond me. Even ESPN's own homepage didn't have their cover story as the title game until early in the afternoon Monday. No one cares about college football past January 2nd, and putting it up against NFL playoff coverage is publicity suicide. Whoever came up with this idea to hold it so late should be fired.