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Message: [QUOTE="MU in MKE, post: 3229329, member: 9984"] These can be interrelated though. For example, here in Milwaukee, the Brewers are a historically mediocre MLB team, yet they regularly draw among the biggest average attendance in the league. Besides Milwaukee being a great sports town, the tailgating culture has a huge impact on attendance. If you can get people to come out for one reason and it ends up filling seats because of it, I think it goes hand-in-hand with your goal of filling the stadium/arena/whatever. Get them there for the tailgate and you'll have an opportunity to get them to return because of the game experience. [/QUOTE]