Are there people who don't know about secondary ticket markets in 2017? I can understand the season-ticket holders being mad, but it doesn't explain the thousands of empty seats in Hartford for the conference tournament last year and it doesn't explain senior day against Cincinnati not being sold out. And if the premise for them lowering ticket prices is that it will help improve the perception of the program, then what do they think the headline "UConn lowers ticket prices" communicates to recruits? That the program is on the upswing?
If you want to argue that flooding discounted tickets onto the secondary market is a bad strategy long-term, then fine. But this idea that going to a UConn game is a huge pain doesn't really resonate with me. I go to a lot of UConn games every year and it is really easy. I'm also pretty budgeted, don't have the luxury of getting discounted student tickets, and live two hours away. I know, I know...I'm not the type of fan they're worried about. I'm just saying that I think a lot of this is window dressing. The bottom line is that the combination of high fan base expectations (some would use the word spoiled) and an average product has kept them people away. We have the ability to change one of those things and articles like these don't quite do the trick. Don't use a ridiculous food analogy or tell me that you're paying the same price for a worse product. And if you are paying the same price, it's just as likely that you still think it's 1995.