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>>The St. Petersburg Bowl has been renamed the Bad Boy Mowers Gasparilla Bowl, sources told me.
The game will remain at St. Petersburg's Tropicana Field but the bowl is removing the city’s name from the title and adding Gasparilla. That appears to be an attempt to make the bowl seem more regional for the Tampa Bay area since the annual Gasparilla Parade is held each year in Tampa.
Bad Boy Mowers has a multi-year naming rights deal with the bowl. This marks the bowl's fourth title sponsor in its nine seasons. The others: magicJack, Beef O’Brady’s and Bitcoin.
Bad Boy Mowers also recently become the naming rights sponsor for the Battle 4 Atlantis basketball tournament. The company also has had discussions about Nascar sponsorship, but ultimately wanted to get into the college football market.
This year’s game – on Dec. 21 – will feature teams from the American and Conference USA. An official news conference to announce the bowl’s new name is scheduled for Monday in St. Pete.<<
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