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Players Era and the Big 12 Conference have entered into a $50 million dollar agreement that gives the Big 12 an equity stake in the Players Era Men’s Championship.
The top eight teams in the Big 12 standings will receive automatic entry into the Players Era Men’s Championship beginning in 2026 and continuing through 2030.
The top eight teams in the Big 12 standings will receive automatic entry into the Players Era Men’s Championship beginning in 2026 and continuing through 2030.
Big 12 takes equity stake in Players Era, college basketball’s mega November tournament
Groundbreaking partnership gives the Big 12 automatic bids and long-term involvement in the Players Era Men’s Championship, a Las Vegas-based NIL-driven event rapidly reshaping the non-conference landscape.
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