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Message: [QUOTE="azfan, post: 3398387, member: 7748"] I would wonder if there's been any research comparing consumption of entertainment by gender. I would be particularly interested in literature that attempts to determine if there's a difference in the amount of sports entertainment consumed by gender. If there's a gender difference in the appetite for sports entertainment by gender that might explain a part of the attendance difference in women's basketball. I know that I also enjoy watching women's tennis and women's soccer. However I'm retired. There is research that shows that women who are in a relationship or married to a man and work spend more time combined on work, household activities, and child-rearing then does their male partner. So for that segment of females: those married to a male with children it's entirely predictable that women would not watch as much sports entertainment just do men due to a time constraint. I would guess there are other factors that would impact gender differences in consuming sports entertainment however. As you point out there are now more women in college than men. While this is only been going on for a relatively short time there may already be an impact in terms of career choice. That is if women are in occupations that require a college degree while a greater percentage of men are not that may impact the number of hours worked by women. That being the case they have less opportunity to view sports entertainment. In terms of a younger demographics ages 15-29 I believe I recall reading some research that said 25% of males in that category spend significant amounts of their time in front of a screen. If part of that screen time is involved in consuming sports entertainment and their preference is for male rather than female sports that may also be a contribution. So rather than just individual preference there be maybe a number of other factors that are shaping the difference and consumption of sports entertainment by gender. [/QUOTE]

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