Give the girl scouts a play, the boy scouts too. If I'm in marketing for the XL Center, the arena would be filled to capacity that night. After we sold all the tickets we could, I'd give the rest away to civic groups, senior citizen groups, youth organizations, local volunteer agencies, local police & fire departments. Usually winning puts butts in the seats. Most folks in the Hartford area are familiar with the UConn women's basketball team, and their unprecedented current win streak. Those free tickets would generate some revenue at the snack bars and fan shops at kiosks in the arena. I would cater to the seniors by providing complementary transportation to and from the game if needed.