All this sounds like a personal perspective/generational thing. No one is going to agree on this topic from what I'm reading.
1) For years, male coaches from all sports have been celebrated for being tough and the language they used on the sidelines/locker room didn't cause many to bat an eye. We've seen it with the likes of Bobby Knight, John Madden, and other legends from various teams and programs.
2) Similar for male athletes. I recall recently, people were complaining on social that Tom Brady was given a pass for yelling something along the lines "screw you" to a coach on the opposing team's sidelines when he should have been flagged for taunting. Who remembers Jason Kelce using a similar phrase when the Eagles won the Superbowl during their celebration parade? The clip was retweeted, shared on social media constantly and celebrated as a "Philly way to celebrate". I don't recall too much hand wringing over the "example" he may be setting at the time.
3) For some reason, when it comes to women, we don't get the same latitude if we like to use "colourful" language as part of our vocabulary. Should there be a time in place during certain situations, I'll agree there. Otherwise, if it's okay for the goose, why isn't okay for the gander?
I swear and I don't shy away from the fact that I do. I also know when it's better not to and conduct myself accordingly. Does it take away from me as a person? I don't think so. If you disagree, that's fine because we're allowed to have different opinions. The people who know me, both professionally and personally also know who I am, including my vocabulary and accept me as I am.