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- Aug 26, 2011
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Ding ding ding. UConn has value, but I think people here really underestimate the extent to which they prioritize football in that part of the country. It's not a preference of one sport over the other so much as it is a full-blown lifestyle. People might care about basketball in the most literal sense of the word - I'm sure a fair number of them attend games and watch the tournament, particularly when the league is good like it has been. Football fans are typically sports fans. But it is still merely a hobby meant to keep people occupied as they wait for spring football.The northeast just doesn’t support college football. It’s all about pro sports here. We have no FBS history. No tradition. We had a few years where we were decent with our Fiesta Bowl year and had some good crowds at the Rent. But that is a blip compared to these P5 schools that for the most part support their team even when they are bad. It is way more than just a few bad hires. It was the majority of our FBS existence. And it was way worse than bad. It was historically bad. And with bad came almost no support. Those of you who were with me at a near empty Rent over the last few years are nodding. Meanwhile, the South and Midwest set their clock to college football. Iowa State was 1-8 - dead last in the Big 12 and have average 57k over the last 5 years - near capacity.
I didn’t buy this doubling down on basketball stuff. I am sorry to say, nobody cares about basketball and certainly not the media partners that are driving these crazy conference deals. If folks cared, we would have already been there. But they don’t. We went back to the Big East to save basketball in the short term. Many of us on the football board were against it. But that is how the country sees it. UConn gave up on football so why the heck would these conferences just hand us $50million in TV contract $ that is 80% driven by football?
Markets are not the priority for the Big 12 like they have been at times for other conferences. It is not a league built on markets. It is a league built on the hope that quality football can attract the bigger markets. They're betting that, proportionally, more people in the northeast will care about #10 TCU against #18 Oklahoma State than they will about 5-7 Rutgers vs. 4-8 Maryland.
I know people will object to this by citing the recent records of Colorado and Arizona, but it's really not at all the same. Those schools both fall within - or not too far outside of - the league's existing footprint and offer much more in the way of history, tradition, and recruiting markets than UConn does.
It was unrealistic, IMO, to expect that UConn could leave the AAC and still get promoted to a power conference one year later. From a perception standpoint, people view the AAC as a league you prove yourself in if you're serious about football. Going independent after several years in the cellar takes you completely off the map.