You take a major hit on money, for the short term, to make sure all your games are on TV. How is this not clear?
Secondly, this guy understands full on, that everything that's happened, in the past 30 years in intercollegiate athletics, is 100% entirely about personal relationships, and how individual people vote, affects multimillion dollar businesses.
So being liked, and respected, and perception, is yes indeed - very big. The most important thing to me, in this piece, is that this conference, can finally start going about the business of promoting itself, marketing and building itself now. And believe it or not, there are plenty of things to promote, and unlike many other products out there, this product has incredible room for growth.