The only reason that Louisville and Rutgers aren't ranked in the top ten with other unbeatens, and are at #15, and #16, is because of their low status in the polling to start the season, which is a result of the two decades of the combination of poor management from the conference, and by extension poor media relations.
public perception is very important in college football when it comes to polling, and that's exactly why a paid professional writer, would put out piece of garbage as poorly written(or greatly written - depending on your perspective) as this piece, the purpose of which, is purely meant to sway public opinion.
The college football world is going through major, major change right now. The public is demanding that the champions, actually get determined on the fields of play. THe system is going to fight it, but the bowl system that they are trying to preserve right now, that was concocted in the 1990s, will not continue in the future with a concurrent playoff.
A lower tier bowl system, for winning teams, can co-exist with a true playoff, and should, to reward those 6-6, 7-5, 8-4 programs that don't qualify for a playoff, and the corruption around the college football post season would eventually get cleaned up.
I think it's going to happen faster, than a lot of people anticipate. The BCS system died, with the initial approval of a 4 team playoff. The thing that needs to get really hashed out, is the revenue distribution for the post season among conferences - that's what it's all about now. A revenue distribution system that rewards things like both academics, as well as performance on the field, is not something a conference like the SEC or Big 12 wants to hear about.