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Noah Buono, a walk-on at Duquesne men's bb team, figured he could get along on a pizza/week. So he approached a local restaurant and offered to wear a t-shirt + hoodie touting the eatery in exchange for one free pizza a week. Almost, but no deal. Buono groused that if he were a football QB he'd have succeeded. Bummer.
So not everyone is attracting money for his/her NIL. The H. Cavinders were an early hit with companies, but the twins have gobs of social media followers, are attractive in their persons, and put up almost 40 points/game between them for Fresno State. The women check all of the essential boxes. Anyone who falls short, such as Noah, doesn't get a piece of the pie, pizza or otherwise.
Now the NIL revolution has spawned something called a “personal brand coach.” For a fee, this person will help student/athletes build a brand to cash in where possible. Duquesne has employed such a coach, and Buono is working on creating himself in the necessary image. Other colleges and universities have gotten involved. Do you agree that “it's the school's obligation and responsibility to best set up these young people for success”? (https://www.washingtonpost.com/sports/2021/09/07/nil-money-college-athletes-non-stars/)
In the essay cited above, the writer points out that with all of the other stresses placed on young student/athletes, having the make additional time to inflate their “brands” is a bridge too far.
But it seems to me that generations of aspirants have both studied and worked their way through school. I'm not so sure that everyone is entitled to a leg up in pursuit of moolah. Maybe Noah could offer to work at the pizza joint and earn a pizza/week. Radical.
So not everyone is attracting money for his/her NIL. The H. Cavinders were an early hit with companies, but the twins have gobs of social media followers, are attractive in their persons, and put up almost 40 points/game between them for Fresno State. The women check all of the essential boxes. Anyone who falls short, such as Noah, doesn't get a piece of the pie, pizza or otherwise.
Now the NIL revolution has spawned something called a “personal brand coach.” For a fee, this person will help student/athletes build a brand to cash in where possible. Duquesne has employed such a coach, and Buono is working on creating himself in the necessary image. Other colleges and universities have gotten involved. Do you agree that “it's the school's obligation and responsibility to best set up these young people for success”? (https://www.washingtonpost.com/sports/2021/09/07/nil-money-college-athletes-non-stars/)
In the essay cited above, the writer points out that with all of the other stresses placed on young student/athletes, having the make additional time to inflate their “brands” is a bridge too far.
But it seems to me that generations of aspirants have both studied and worked their way through school. I'm not so sure that everyone is entitled to a leg up in pursuit of moolah. Maybe Noah could offer to work at the pizza joint and earn a pizza/week. Radical.